We develop athletes as leaders through values-based training that builds character, purpose, and practical life skills. Through Habitudes, a creative leadership resource that uses powerful images and stories to teach timeless principles, we help teams cultivate positive habits and mindsets that lead to lasting growth both on and off the bike. We’re available to partner with any team interested in going through this leadership training together.

Working with AIA to integrate the Habitudes program into the USA U-23 cycling national team program was a good experience. The work we did with the riders in Habitudes was a good forum to work through a lot of the challenges the athletes faced in racing, in a lifestyle of pursuing competitive success, and just in life in general. The lessons allowed the riders to interact with each other in both a positive and challenging way, which I think is really important for them to get comfortable with - challenging each other and challenging their own ideas. The ability to work through lessons both in person and remotely (via video call) allowed us to provide a level of continuity that I think is critical to success. 

Nate Wilson, former USA U-23 National Team Director